		Strategic brand management : building, measuring and managing brand equity Kevin Keller by Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education, 2013Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): 3 day loan 658.827 KE ST.
		Marketing management Philip Kotler and Kevin Lane Keller by Kotler, Philip, 1931- \| Keller, Kevin Lane, 1956-. Edition: 15th ed., global ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

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